Figuring out the early days of your company is both an exhilarating and emotionally trying experience. You read about the ups and downs over and over but being in the drivers seat you are met with the reality that those seemingly hyperbolic parables are in fact understated.
The sheer joy of those ups however, have been so intoxicating, that they compel me to continue picking up the next foot. A runners high of sorts.
My latest obsession has been sales. Me being me, decided to go after the hardest persona type I could find. I guess higher level IB math taught me nothing gosh that was horrid.
The peculiarly interesting thing I’ve begun to learn about sales is how much engineering thinking actually goes into the process. I’ve found myself constantly A/B testing approaches, seeking to squeeze out alpha by optimizing each and every bit of my workflow.
I guess to sell software in today’s markets that in and of itself isn’t all that revolutionary. Table stakes really